The best of the very best! The special platinum award is for the individuals that have excelled in the fitness industry more than anyone else. They have helped to shape and set the fitness industry in the correct direction through hard work and dedication. There will be no nominees for this category as the Chairman will decide on the day who wins these select awards.
This gentleman first stepped foot into a gym at the age of 15, within a few years competed in his first body building show in 2003 and came first, a string of victories over many years of competing led him to the professional ranks and the prestigious Mr Olympia, winning 7 consecutive 212 Mr Olympia titles.
He is regarded as the best 212 physique ever. A man who inspires thousands daily, this years winner is Flex Lewis.
What all of today's winners have demonstrated is that they lead by example, they grind, hustle and they inspire. The platinum award goes to those individuals that encompass what we as an organisation believe is absolutely fundamental to success – sacrifice. There can be no bigger sacrifice than that when you put your life on the line. This years platinum award goes to a former special forces soldier, an adventurer and a TV presenter.
He is best know as the chief instructor on the Channel 4 series SAS: Who dares wins and the survival show – Escape.